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Not a logo or a tagline. It's the lasting impression people are left with after every interaction with you or your business, and whether that impression matches the one you're trying to create.
No. Marketing is how you communicate. Brand is what people conclude about you regardless of what you say. We often end up working on leadership, culture and structure before a single piece of communication changes, because that's usually where the real gap is.
Brand is what you want people to think. Reputation is what they actually think. Our job is closing the gap between the two.
Our work with founders and owners whose business has grown past the point where one person can run everything. It covers leadership, governance and succession, building the structure a business needs so its founder can step back without the business stepping backward.
Brand work usually starts with how you're perceived. Beyond the Founder starts a level earlier, with how the business is led and structured. For a lot of founder-led businesses, that has to be sorted first before brand or reputation work means anything.
No, and we won't pretend it does. We often work alongside these roles, or help you see clearly enough to know which ones you actually need. Our job is the diagnosis and the structural design, who fills the seats afterwards is a separate conversation.
With a conversation, not a proposal. We want to understand what's really going on before we talk about how we might help.
For leadership and structural work, more than just you. We speak to your senior team, because the business as it's actually run rarely matches the business as it's described from the top.
It depends on what we find. Brand work can be weeks. Leadership and succession work is usually months, because it involves real change in how people operate, not just what they say.
Yes, always. This is often sensitive territory, particularly succession and governance work, and we operate with complete discretion throughout.
If you're unfocused, going through a transition, managing a crisis, or you're a founder who can't picture the business running without you, that's usually enough of a sign to have the conversation.