Sometimes things don't go to plan, mistakes are made or something gets forgotten.
A crisis can be the making or breaking of a company's reputation and responding to the crisis in a timely and effective manner is essential to minimise any damage and keep customers happy.
It is easier to respond to a crisis if you are already clear about your brand and implementing it consistently across your business. The brand bible should be on page one of any crisis management plan as a reminder of how important it is to respond in keeping with the values and personality of your brand.
We have helped organisations and individuals navigate times of crisis - don't hesitate to contact us in the event of an emergency.