CEOs face a particular challenge when it comes to personal branding. They must be the external face of the brand they lead, while also acting as a role model for company values internally.
Many reach the CEO role because of a strong personality, but it is essential that they also embody the company brand.
We work with CEOs to create a CEO brand model that blends their own strengths with the core elements of the corporate brand.
This model then becomes the platform during their tenure as CEO, helping them deliver both their own identity and the company brand with clarity and consistency.