CEOs have a particular challenge when it comes to personal branding. They have to be the external face of the brand they lead and to their internal audience, they have to be a role-model for the company values.
They are likely to have reached the CEO position because they have a strong personality, but it is imperative that they also deliver the company brand as well.
We work with CEOs to create a CEO brand model that takes the best of their own personality and the key elements of their corporate brand. The CEO brand model then becomes the platform during their tenure as CEO to deliver both themselves and the company brand with clarity and consistency.