We all have a personal brand, whether we know it or not. People form opinions of us based on what we say, what we do, and how we behave. That is our brand.
We can choose to shape that brand by making a conscious effort to be seen with clarity and consistency. This means thinking about the impression we want to leave, then acting in line with it.
This is especially important for people whose name is their business, such as lawyers, accountants, and consultants.
It also matters for anyone building a career in management or leadership, where a strong reputation grows from a clear personal brand.
We have straightforward tools that help you define that clarity and stay in control of your brand, rather than letting it control you.