We all have a personal brand whether we know it or not; people we meet will form a conclusion about us based on how they perceive what we say, what we do and how we behave. That is our brand.
We have a choice as to whether we consciously make an effort to be seen with clarity and consistency. This takes some thinking about what perception would would like to leave behind, and then act accordingly.
This is important for people whose name is their business, particularly in professions such as the law, accountancy or consultancy.
And anyone who is building a career in management or leadership will benefit from the strong reputation that can arise from have a clear personal brand.
We have simple tools that can help you create clarity and ensure you are in control of your brand, rather than it controlling you.